Several of Roth's works even take a tongue-in-cheek look, at fine art. His commentary came from a different direction, but art aficionados like Robert Williams were eventually drawn to his effusive style, and artists like Roth helped blur the line between highbrow and 'outsider' art. 'The cartoon character who used to frighten me as a child was now on these gentle messages,' Decker recalls.Īlthough Roth traveled in the circles of the hot-rod crowd, his work had a relationship with more elevated Pop Art of the '60s and beyond, which often appropriated images from the worlds of comics and advertising in the service of ironic commentary. Jeff Decker, who met Roth growing up in Southern California when his father worked with Roth at Cars of the Stars, later sought the artist out in Manti, and was surprised to find Rat Fink emblazoned on signs reading 'Slow Down,' 'Watch for Children' and the like. How else is one to rebel when tattoos become common? In the world of custom cars, Mormonism is super-strange, very out-there.' Nor, really, is it a rejection of his rebellion. 'But this transformation doesn't equate to a rejection of his cultural projection, or his unique way in which he saw the world. 'As much as he stood for the counterculture that resisted the pristine-ness squeaky cleanness of Disney, he was fully converted to Mormonism and moved to Manti to be close to the temple,' Hurtado notes.

He was even invited to deliver a lecture at Brigham Young University in 1999. Thus, the effect of community follows Ed into Utah, and his creative production comes to shape that place as well.'Ī convert to The Church of Jesus Christ of Latter-day Saints in 1975, Roth didn't just pay lip service to his faith but actively embraced it while continuing his design work. 'Within that time frame, Ed Roth emerged as both a regional and an international artist who not only stood as an icon for custom car ethos and all the alternative subculture that came with it, but also, his legacy has come to shape and inform the small town of Manti with the annual Rat Fink car show and reunion. 'I was involved with the Granary when I curated their inaugural exhibition, so their mission-to exhibit local, regional and international artists, with particular attention to place and community-had been on my mind,' she recalls. For Laura Allred Hurtado, global acquisition art curator for the LDS Church History Museum, who is guest curating the exhibit, it was a bit of a stretch from her usual subject matter, but she found commonalities in his work. The exhibit Rat Fink! collects the art of Roth-in addition to fellow hot-rodder Von Dutch and outsider artist/ Juxtapoz Magazine founder Robert Williams-for the first time in Utah, at the Granary Art Center in Ephraim. But there's another side to the larger-than life figure, who was a Utah resident, living in Manti until his death in 2001. Roth was known for his instrumental role in the car culture of the period with his eye-popping, outlandish custom car designs, as well as cartoon characters like Rat Fink-a crazed rodent with a manic, ravenous grin and bulging eyeballs-a weirdo answer to Mickey Mouse.

Ed 'Big Daddy' Roth: You're probably familiar with the name, especially if you're 40 or older, and had any interest in the counterculture of the 1960s and '70s.

Rat fink tattoo eye